It is an all too familiar situation that parents must deal with. Their child has one to two activities after the school day. All of them involve travel and typically more than 15 to 30 minutes away from home. It involves coordinating schedules sometimes weeks in advance with both parents, other families, baby sitters, brothers and sisters, and the list goes on.

On any given weekday, there is very little room for error to make it all work. Suddenly, the unthinkable happens, an organizer is sick or has to tend to a personal detail and needs to cancel practice, rehearsal or a meeting. When a parent has multiple schedules to coordinate, and well into the double digits in terms of the number of miles driven, a canceled meeting is a hardship. If that parent has multiple siblings and friends to transport, the day can be quickly turned into a disaster.

Because the parent is out in their automobile driving around, it is not guaranteed that she will get the message. On the other hand, it is impossible for the coordinator to call everyone in the group in time to make a difference. It is a vicious ‘catch 22.’ However, if the sports team leader, coach or coordinator had access to a little mobile technology, they could easily keep this kind of situation from happening.

The innerworkings are simple. Each parent, when their child joins the league, will need to register by providing their mobile telephone number. The coordinator would give the proper disclosures and inform the parents on how the numbers would be used. Basically once the number is safely in the database of the group leader an instant notification system would be in place. All the leader would have to do is the equivalent of pushing a button to reach the parents on their mobile phone. This will result in less waiting by children and adults. It will also result in far less chaos and happier parents.

If you are interested in limiting the amount of potential chaos there might be with your organization by putting a notification system in place, you can contact Roy Revill today at 877-489-1992. He will be able to show you how easy and affordable a mobile marketing system can be.

Mobile Marketing for Bars and Night Clubs: How to Pack the House

Foot traffic, good word of mouth and customer fun & excitement are the keys to continuous profits for bar and nightclub owners. In some cases, people will remain loyal to their favorite watering hole; but typically this is only the case if their friends remain loyal. Therefore, any manager and or owner must do what they can to create an environment for a fun time. They must also do what they can to make it so that the fun time extends beyond the initial visit for as many of the people who are coming as possible.

Presently, bars and nightclubs are using mobile marketing systems to make the fun last longer for their patrons. Here is how a mobile marketing system typically works. Let’s consider a bar who has live entertainment on a certain night of the week. A bar owner asks the band leader, whose group is the live entertainment for the evening, to make an announcement as it finishes it fifth number. The time comes and the band leader says that the bar is, “giving away a free t-shirt” to someone who sends the code: “band” to their keyword.

So the people, who are there, spend the next five minutes using their mobile phone to send in their message. When another five minutes passes, one of the patrons finds out they have won, as they get a text message to their phone. That patron goes to retrieve the t-shirt, but the bar owner has just done something fantastic. Everyone who tried to win that t-shirt has now become part of the bar’s mobile database. And when the bar or nightclub has an exciting message to share about what’s going on there, they can hit a button and send a text message to all of those who were in attendance.

Because most of those who received the message will read it (the latest statistics say 97% will), the bar owner can now share that excitement with them as it is happening. Patrons can now send a text message to find out what band is playing on a particular evening. While on the other hand, the bar owner can initiate a message alerting them when there is an event like, “Ladies Night”.

Some bars have been even more creative than this. Some are using their SMS system to turn waiting in line to enter the bar, to a fun time for the customer by using a ‘contest’. Each of the patrons is encouraged to send a text to the bar’s keyword while they wait. And then at random, a select few win the opportunity not to have to pay the cover charge to get in. Once again, the bar owners builds the database while creatively addressing an element of being at a bar that is not so fun. If you would like to use mobile technology at your location to use contests and fun times to build your loyal customer base, call Roy Revill at 877-489-1992. He can create a customized and affordable solution for your location.

How Are Bands and Entertainers Are Using Mobile Marketing

Mobile Marketing is a great promotional tool in the hands of a band that understands the basic principles of how it works. The reason it is such a great promotional tool is that SMS text messaging gives bands very close contact with its fans. In fact, since 95% to 97% of all text messages are read by the receiver, that contact is instant.

Since people are on the move and are spending less time in front of their personal computers, they are much more accessible on their mobile phones. Once they have agreed to receive SMS messages; a band can use that system to reach out to them with important news and updates.

All the band has to do is to request their fans to text to a special number or keyword in between sets at all of their venues. When fans do this, they are entering themselves into the mobile phone database of the band or entertainer. That entertainer is then in the driver’s seat to use this database to contact his or her fans. But how are bands creatively getting their fans to willingly provide their mobile phone number?

Some bands use a contest allowing random fans to win something with the band’s name and/or logo on it. That something is often a T-Shirt or a downloaded ringtone of one of their new songs. Other bands give their fans the capability of texting a message to a special code or keyword for the purpose of knowing where they (the band) will be performing.

Still others are using mobile technology to let users know when they are going to be in a certain area of the country. When one Midwestern band records a new song or releases a new CD, one of the band members uses their SMS System to let their fan base know. Of course, it helps if the band also has a mobile website where people can actually see an image of the item that they are buying. These factors increase fan interest in bands over time when they use mobile technology to stay connected to their fans.

If you would like to increase attendance at your band’s gigs as well as interest in their activities, call Roy Revill at 877-489-1992. He will be able to take the appropriate mobile technology and apply it to the business side of your band and to help you build your fan base. Call him today.


 
 

Enter your search terms Submit search form